Pinterest is one of the fastest growing social networks on the internet, but it's also one of the most misunderstood. Many people don't realize that Pinterest isn't just a place to find new recipes or travel destinations; it's also an incredibly effective marketing tool for brands!
Pinterest has quickly become the resource of choice for marketers looking to grow their businesses by reaching out to new customers and getting them interested in products or services. With 433 million people using Pinterest every month (https://business.pinterest.com/en/audience/), it is an incredible marketing tool for businesses!
In this post, we'll cover what Pinterest marketing is, how it works, why it works so well and what exactly makes Pinterest such an effective tool for driving sales and getting new customers!
What is Pinterest Marketing?
In short, Pinterest Marketing is the plan and tactics implemented to your Pinterest profile in order to reach new audiences and grow awareness for your brand and products.
Incorporating Pinterest into your social media marketing plan would be a great way to expand your reach and increase your sales or views. It is a very powerful marketing tool, especially for small
businesses! With 80% of weekly Pinners having discovered a new brand or product on Pinterest (https://business.pinterest.com/audience) it is an amazing way to showcase your business. Utilizing Pinterest for marketing is a great way in which small businesses or new businesses can expand their reach and drive traffic to their websites.
Pinterest for Businesses
So what kind of businesses benefit from Pinterest Marketing? Really any business that is trying
to reach people in order to educate, sell, market or expand their brand awareness. So almost all businesses can see the power and benefits of Pinterest!
Another amazing aspect of Pinterest is that you don’t necessarily need to be an established brand or have a ton of followers to get seen. Their algorithms have to do more with SEO and keywords than followers and likes so it makes it a great place to launch a business and see some real growth. Especially when 97% of top Pinterst searches are unbranded (https://business.pinterest.com/audience) this makes the ability to be discovered higher for smaller brands and businesses.
Pinning for Business
So we’ve touched on how Pinterest is more of a search engine than a social media platform, but what makes it different from Google or other search engines? Well the biggest difference is that Pinterest uses images as their main display in searching, so it is a much more visual experience than other online searches. This allows for businesses to create eye catching Pins that provide users with information and help direct them where to go to find more.
The grid format of Pinterests’ search and discover pages, makes it easy for Pinners to scan through, looking for new ideas. Users can easily scan through the pins without having to click on each one individually. Each pin is also linked to other websites. For example, if you're looking at a recipe for cookies and want to find out where it came from or how much it costs, simply hover over the image with your mouse and click on the image, the linked Pin will take you directly to that company's website!
This functionality makes Pinterest an excellent platform for businesses looking to promote themselves by sharing their products with potential customers via their own pages (called "business accounts"). These pages often contain links back out again towards other posts which may include more product information as well as social media buttons so that people can follow along with what's going on within these business accounts too. Marketing on Pinterest makes it easy for you to generate leads and build brand awareness. You can also sell more products using Pinterest Marketing, because it's one of the best ways to get your products in front of your ideal customer's eyes!
To Sum it Up
I hope this post has helped you understand the basics of Pinterest Marketing and how it can work for you and your business! Utilizing Pinterest as a tool helps businesses market themselves by providing users with relevant information about their products or services. There are a variety of benefits from using this platform as part of your overall digital marketing efforts, especially in today’s online market, there is a huge potential for attracting new customers!
A Pinterest Business account is a great channel that you should be taking advantage of as soon as possible! But it takes time and dedication to get any new marketing channel up and running, so don’t expect results overnight. And remember that using Pinterest is all about the long-term game. You have to stick with it if you want to reap the rewards of this amazing social network.
Start Pinning Today
Do you want to learn more about Pinterest and what an amazing tool it can be? Check out our other articles or follow us on Instagram @kaitlinnicolecreative where we post about the importance of Pinterest for businesses and resources to help grow your profile.
Want to get started today, but need a little help? That is why we are here! We love helping small businesses and individuals realize their passions and potential with Pinterest Marketing and Management through our available services. We would love to hear from you!